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Messaging Plan

Messaging Plan

Description

Craft tailored messaging with actionable CTAs, user-focused benefits, and audience alignment.

Version

1.0

Pre-selected AI

Anthropic: Claude 3.7 Sonnet

Contexts

Jira issue (full context) Project: Purpose Project: Features / Advantages Project: Target Audience Project: Tech Stack Formatter

Steps

1

Extract Benefits

  • Input: Jira issue and feature context

  • AI Task:

    • Identify key user benefits.

    • Categorize benefits into functional, emotional, and practical.

  • Output: A table with types and corresponding user benefits.

2

Define Segments

  • Input: User personas and audience insights

  • AI Task:

    • Group users into audience segments.

    • Map benefits to each segment.

  • Output: A table with segments, pain points, and benefits.

3

Craft Messages

  • Input: Benefits and audience segments

  • AI Task:

    • Create targeted headlines, taglines, and CTAs.

    • Match messaging to segment tone and preferences.

  • Output: A table with segments, headlines, and CTAs.